Company News, Marketing News

Halsey’s New Beauty Line af94 Drops at Walmart Next Week

New color collection of eye, lip and cheek products and face and body stickers for Gen Z consumers will debut on July 25.

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By: Christine Esposito

Editor-in-Chief

Ashley Frangipane, professionally known as Halsey, is dropping a second beauty brand, af94, at Walmart next week.  The range, which will debut on July 25,  includes full color collection for eye, lip, cheek and body.  The new brand also features cosmetic accessories, including custom-designed face and body stickers. The artist-formulated products are all vivid in color, strong in performance, and priced for accessibility at $10 and under. Available exclusively at Walmart, af94 will be sold...

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